Shortly thereafter, it was also announced that their game platform deal with Penny Arcade to release had been withdrawn, along with their deal with Mad Otter Games to host their MMO A Mystical Land. On October 23, 2010, it was announced that InstantAction sold the Tribes IP to Hi-Rez Studios, developers of Global Agenda. It launched in open beta and was the company's second, and ultimately last game to feature their embed-tech.
On August 16, 2010, the company unveiled Instant Jam at Gamescom. This was the first game to take advantage of their new embed-tech platform. On April 29, 2010, the company released a 20-minute demo of The Secret of Monkey Island: Special Edition with the option to buy the full game, while the previous games, known as the Arcade, remained offline. On March 13, 2010, was taken down as a gaming portal, with the company instead moving to support the embedding of 3D games on external websites.
It was also announced that InstantAction would be split into two divisions, one in Portland, Oregon and the other in Las Vegas, Nevada. On July 15, 2009, it was announced that Louis Castle would become the new CEO of GarageGames, after Josh Williams stepped down in late 2008. Soon after this announcement, went into open beta on March 31, 2008. In 2007, GarageGames was acquired by Barry Diller and InterActive Corporation (NASD: IACI) and was renamed InstantAction. On November 11, 2010, it was announced that InstantAction would be "winding down" their operations. Several developers have shown interest in releasing said games at some point, however. In 2010, these games were taken down after InstantAction announced it was focusing on embedded 3D gaming technology for external websites, rather than operating its own website. InstantAction's platform initially hosted eight games that featured the ability to add friends, chat, and create parties which could jump from game to game together without being forced to leave the party and rejoin it. The games were downloaded to the user's hard-drive, allowing them to play the game instantly after initial download, wherever the game was embedded. Game downloads were transparently broken into small "chunks", which were streamed onto disk behind the scenes, allowing players to start playing much faster than ordinary downloads. Users were required to download an initial plug-in that would be used across all games using the InstantAction platform. Publishers were then able to set monetary rates, including social features, release free demos and more. InstantAction's goal was to allow publishers and developers the ability to embed games across the internet through the use of InstantAction's embed-tech. The site was created by GarageGames after being acquired by IAC/InterActive Corp in 2007 and released a year later. InstantAction was a web gaming site and digital distributor featuring 3D, browser-based games.
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